Natural Radicchio Lotion

38,00 (IVA inclusa)


To give strength and energy to your weak and thinned-out hair, and have thick, healthy and beautiful hair.
And also to nourish your already thick and shiny hair, and have softer and rebalanced hair.

RITO Hair Lotion (100 ml) is an internationally-patented hydroalcoholic infusion created with traditional herbal techniques. Its secret recipe has been passed down from generations in our family since 1975. It is a mix of radicchio roots and other fresh herbs, cold-processed for over 90 days in special tanks.

The decanted and filtered natural hair lotion is full of vitamins, mineral salts, amino acids and microelements: active ingredients naturally extracted from fresh plant-based and zero-carbon-print ingredients. RITO Natural Hair Lotion does not contain any additional chemical compounds, preservatives, colouring agents and fragrances. Vegan-friendly product, not tested on animals.

Through specific cleansing and dermo-cosmetic actions, it helps balancing the scalp functions, creating suitable conditions to prevent hair loss and re-establishing the normal life cycle.

The result? The hair grows back and thickens naturally.
If applied frequently, the lotion provides essential nutrients for the hair bulb germinating function. It cleanses, soothes, stimulated and tones up the scalp, removing dandruff and dermatitis.

Results may vary from individual to individual, based on their age and physical characteristics, but, nevertheless, they are appreciable and tangible.

Rito is available in concept stores, selected perfumeries and high-end barber shops, and in leading European department stores.

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You can use RITO Natural Radicchio Lotion to further enhance your healthy and strong hair, or to tackle several hair issues, such as dandruff, seborrhoea, hair loss and baldness.
The application times depend on the type of use:

If you have strong and healthy hair, apply the Lotion once a week.

If you have any issues or are experiencing hair loss, apply the Lotion as follows:


  • Phase 1 – every day for 28 days
  • Phase 2 – 3 times a week for 35 days
  • Phase 3 – once every 7 days to maintain the results achieved


  • Phase 1 – every day for 26 weeks
  • Phase 2 – 4 times a week for 17 weeks
  • Phase 3 – once every 7 days to maintain the results achieved

RITO Natural Radicchio Lotion is not a shampoo and must be applied on dry hair.

After completing the application, use SOGNO Natural Women’s Shampoo or SEGNO Natural Men’s Shampoo to rinse your hair and remove the lotion.


  • Close your eyes and take a deep breath: by relaxing, you’ll help opening your hair pockets, increasing the lotion efficacy.
  • Loosen the nozzle and moisten your scalp with the lotion, massaging it vigorously for at least 5 minutes. Compress your skin with your fingers making a rotary movement and alternating the pressure areas. Do not rub: you’d only damage your hair. Do not leave the skin too dry during the massage; continue to apply the lotion every minute.
  • Leave the lotion on for 30 minutes – 3 hours, depending on how much time you have.
  • In the mean time, do something you enjoy.
  • Once you finish, rinse your hair with SOGNO Natural Women’s Hair or SEGNO Natural Men’s Hair, which have been designed to work together with our RITO Natural Hair Lotion.
  • Do not apply the lotion on open wounds.

Additional information

Weight 0.150 kg